Canara HSBC Life Insurance has launched a brand campaign featuring actor Varun Sharma, focusing on the importance of financial planning for modern consumers. Reportedly, the campaign includes three main ad films and supporting content, showcasing scenarios where financial solutions like savings, retirement, and term plans address diverse goals.
“At Canara HSBC Life Insurance, we aim to demystify financial planning and make it approachable for everyone. Often seen as complex and overwhelming, financial planning becomes relatable and engaging through this campaign’s light-hearted yet meaningful storytelling. By showcasing real-life scenarios, we not only highlight the importance of insurance but also demonstrate how our tailored solutions empower individuals to achieve their diverse aspirations seamlessly.” Rishi Mathur, chief marketing officer and chief distribution officer- Alternate Channels, Canara HSBC Life Insurance, said.
From what is understood, the films depict relatable situations: a couple exploring savings and retirement plans, two brothers addressing financial goals through term and savings plans, and a father-son conversation on securing future generations using child and retirement plans. The campaign will roll out across digital platforms, television, and social media channels.
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Canara HSBC Life Insurance has launched a brand campaign featuring actor Varun Sharma, focusing on the importance of financial planning for modern consumers. Reportedly, the campaign includes three main ad films and supporting content, showcasing scenarios where financial solutions like savings, retirement, and term plans address diverse goals.
“At Canara HSBC Life Insurance, we aim to demystify financial planning and make it approachable for everyone. Often seen as complex and overwhelming, financial planning becomes relatable and engaging through this campaign’s light-hearted yet meaningful storytelling. By showcasing real-life scenarios, we not only highlight the importance of insurance but also demonstrate how our tailored solutions empower individuals to achieve their diverse aspirations seamlessly.” Rishi Mathur, chief marketing officer and chief distribution officer- Alternate Channels, Canara HSBC Life Insurance, said.
From what is understood, the films depict relatable situations: a couple exploring savings and retirement plans, two brothers addressing financial goals through term and savings plans, and a father-son conversation on securing future generations using child and retirement plans. The campaign will roll out across digital platforms, television, and social media channels.
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